Celebrities and the Abuse of Popularity: 5 brands and fallacious adverts!
How would you react If the most well-known gynecologist in the world appeared in a TV commercial for Skittles? What if Lady Gaga did the same thing? Well, weird, huh? Keep reading and you will see. I recently saw an ad on the internet in which George Clooney was drinking and, well, promoting Nespresso. But, wait a minute, hey George, you are an okay actor, a very handsome man, nice hair,… I would ask for your advice on acting, maybe, or clothes, but come on! Nespresso? Nespresso the hero! What else? Well, tell you what: In argumentation studies, this kind of promotion is referred to as Appeal to Expert opinion. Well, this ad is a fallacy since Clooney is, as far as I know, no expert in the Coffee industry! So, why appeal to Clooney to promote this product anyways? Ok fellas, girls, I get it, he is handsome, so copy what he’s wearing or his beard or hairstyle but seriously? He might as well prefer eating apples to oranges. Would that change your orange consumption pattern?
